DivX

DivX is a brand name of products created by DivX, Inc. (formerly DivXNetworks, Inc.), including the DivX Codec which has become popular due to its ability to compress lengthy video segments into small sizes while maintaining relatively high visual quality. The DivX codec uses lossy MPEG-4 Part 2 compression, also known as MPEG-4 ASP, where quality is balanced against file size for utility. It is one of several codecs commonly associated with "ripping", whereby audio and video multimedia are transferred to a hard disk and transcoded. Many newer "DivX Certified" DVD players are able to play DivX encoded movies, although the Qpel and global motion compensation features are often omitted to reduce processing requirements. They are also excluded from the base DivX encoding profiles for compatibility reasons.

The "DivX" brand is distinct from "DIVX" (Digital Video Express), an unrelated attempt by the U.S. retailer Circuit City to develop a DVD rental system requiring special discs and players. The winking emoticon in the early "DivX ;-)" codec name was a tongue-in-cheek reference to the failed DIVX system. The DivX company then adopted the name of the popular DivX ;-) codec (which was not created by them), dropped the smiley and released DivX 4.0, which was actually the first DivX version (that is, DivX ;-) and DivX are two different things created by different people, the former is not an older version of the latter). The DivX name is its trademark. It is pronounced DIV-ex.